中文简体 | 中文繁体 | English          Site Map

  

CORPORATE CULTURE

Service

    Image

Home > Corporate culture > Image

Mark components and meaning

The mark is the core of the company image, is the direct embodiment of the company standard management,quality services and products quality, the first identifying feature of the company image in the market competition. Mark is the visual symbol which pass the management idea ,enterprise culture, management content,enterprise scale and product characteristics to the public,to identify and recognize the enterprise design and character, is the core of the visual image.

One Centennial Corporation, Base Industry Ever Green

The CNR logo is into a consistent,creates a symbol that the one century corporation produced China's first "Dragon" vehicle has a heavy history; when the Logo is launched,likes the dragon off, shows that CNR will everlast in the rail transportation equipment field.

Good Faith and Reliable,Great Virtue,and Heavy Responsibility

Logo presents in the solid font,rigid straightforward, simple and elegant,highlights good enterprise faith and reliable,great virtue,and heavy responsibility of social of CNR as a national large-scale equipment corporation.

Compacted Strength, Definited Targeted

Dynamic engine model implies that CNR is with strength, traction future;arrow shape implies a clear business goals, standards world;Towards the goal of being the world-class enterprise of rail transport equipment industry and advances.

Rational Harmony, Passion Boost

The whole logo is based on the speed and quiet blue, declares the technology, environmental protection, harmonious and safe brand pursuit of CNR.As a point of opening eyes of the red arrow, and embodies the relentless pursuit and the vitality for progressive.

Abbreviation, Jion the World

"CNR" is the abbreviation ofChian CNR Corporation Limited,Consistent with international practice,benefits for the promotion and spread of the brand calls in the international market.